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Which sports, bets and features does William Hill offer in the UK?
William Hill offers pre-match and in-play betting across Football, Horse racing, Rugby Union and more in Great Britain.

In Great Britain, you can open a William Hill account and use its sportsbook. The main choices are the sport, the market, the timing of the bet and the stake you select.
Can you use William Hill in Great Britain?
Yes. Players in Great Britain can open a William Hill account, and a sportsbook is offered in Great Britain.
The first step is to open an account in your own name and follow the registration process. You then choose a sport and a market before selecting the price and stake for your bet.
- 1Open a William Hill account in Great Britain
- 2Choose a sport and betting market
- 3Select the price and stake
- 4Review the bet and place it
- 5Follow the event and its settlement
Which sports can you bet on?
William Hill covers a broad range of sports, from Football and Horse racing to Rugby Union, Tennis and Esports. The sports covered are:
- Football
- Horse racing
- Rugby Union
- Rugby League
- Boxing
- Darts
- Tennis
- UFC
- Snooker
- NFL
- Cricket
- Golf
- Greyhound racing
- Esports
Each sport has its own markets. For example, a football market can concern the match result, while a horse-racing market can concern a selected runner. The exact market determines what must happen for the bet to win.
Which types of sports bets are offered?
William Hill offers both pre-match and in-play betting in Great Britain. The difference is when you place the bet in relation to the event.
Pre-match betting
Pre-match betting takes place before the sporting event begins. You select a market and price before the action starts, so the price and selection are based on information available at that point.
In-play betting
In-play betting takes place while the event is under way. The score, time remaining and events during the contest can change the prices and the markets shown as the action develops.
In either format, read the market wording before placing a bet. The selection, price, stake and settlement rules work together: the result is decided by the outcome specified for that market, not simply by whether your preferred team or competitor performs well.
What features are available on phone and online?
The Great Britain sportsbook supports pre-match and in-play betting online, and William Hill has apps for Android and iOS. The phone options and their stated conditions are set out below.
| Feature | What it provides | Condition |
|---|---|---|
| Sportsbook | Sports betting | Offered in Great Britain |
| Pre-match betting | Betting before an event begins | Offered in Great Britain |
| In-play betting | Betting during an event | Offered in Great Britain |
| Android app | Mobile access to William Hill apps | Distributed through Google Play |
| iOS app | Mobile access to William Hill apps | Needs iOS 16.0 or later |
If you want the phone-specific setup and download route, read about the William Hill app. On a mobile device, use the operating system and store that match your phone.
How does placing a sports bet work?
Placing a sports bet means turning a prediction into a specific selection with a stated price and stake. The usual process is straightforward, but the market wording matters at every stage.
Start by selecting the sport and event. Open the market that matches the outcome you want to predict, then choose the relevant selection. Prices express the potential return in relation to the stake, but they do not remove the possibility of losing the stake.
Review the bet slip before confirming it. Make sure the event, market, selection, price and stake are the ones you intended. After placement, the bet is settled using the applicable rules for that market and event.
What affects a sports betting result?
The result depends first on the outcome of the event and on the market you selected. A correct prediction in one market can differ from a correct prediction in another because each market asks a different question.
Timing can also matter. A pre-match selection is made before play starts, while an in-play selection is made with the event already developing. Scores, injuries, cards, weather, substitutions and other sporting events can affect what happens, but the settlement follows the stated market outcome.
Dead heats, abandoned events, postponed fixtures and other unusual situations are handled through the relevant settlement rules. Read those rules before confirming a less familiar market, especially where the event can change or stop early.
What should you know about promotions and withdrawals?
Promotions have their own qualifying actions, time limits and settlement conditions. Read the full terms before you opt in, and make sure the offer applies to the bet you intend to place. For a focused explanation of promotional codes, see what a William Hill promo code gives you.
A withdrawal is a separate account task from placing a bet. The payment method, identity checks and processing stages can affect how money reaches you, so use the guide to withdrawing money from William Hill when you need that process explained.
How can you bet more safely?
Set a spending limit before you begin and treat that money as entertainment spending, not as income. Keep your stake size consistent with what you can afford to lose, and avoid chasing losses by increasing stakes after an unsuccessful bet.
Take breaks, especially during in-play betting, where events and prices change quickly. Do not bet when you are tired, upset or under the influence of alcohol or drugs.
If gambling is affecting your finances, relationships or wellbeing, stop and seek help from an appropriate gambling-support service. Blocking access, taking a break and asking someone you trust for support can create distance from betting while you decide what to do next.
Editor: Mina Tudor
GRC Team Leader, EveryMatrix · Editor
Mina Tudor works on governance, risk and certification at EveryMatrix.
Frequently asked questions
Is William Hill better than another bookmaker?
There is no single best choice for every bettor. Compare the sports, markets, app setup, prices, payment process and safer-gambling tools that matter to you, then use only an operator you can afford to use.
Which bookies are owned by the same company?
Some bookmakers share ownership, but ownership is separate from the sports and markets you can bet on.
What is the best alternative to Bet365?
The best alternative depends on the sports, bet timing, mobile device and features you want. Compare those points directly.
Are there still gambling bookies?
Yes. Bookmakers still operate in Great Britain, offering betting on sporting events through online services and other channels. Gambling remains a regulated activity, and you should use safer-gambling controls when you take part.
How do I choose a sports bookmaker?
Compare the sports, markets, betting times, phone access and safer-gambling tools that suit you. Read the terms before opening an account and set a spending limit before you bet.